You need to be consistent across each of your marketing channels. Unfortunately, you can’t drive this level of consistency when you’re flying by the seat of your pants. Staying constant in tone, publication cadence, and subject matter helps give people an idea of what they can expect and prompt them to keep coming back to your content for more. In short, a content calendar keeps you organized. A content calendar enables you to plan out the steps your business needs to take to pull off your content strategy. Documenting this information is particularly valuable if you have a complex content strategy that you need to bring to life. A content calendar helps you keep track of what content is coming up, what’s needed to complete the content production, who is responsible for the content, and the aim of the individual content piece. However, if you don’t spend time on planning, you’ll end up wasting time and enduring inefficiencies. Sometimes, it may not seem worth it to spend a ton of time planning your content and instead just focus on execution. Planning requires intentionality and front work. We've already touched on some of the key business benefits of content calendars, but let's dive into some more details around the specifics. Why is it important to have a content calendar? This applies whether you post the odd social media status, keep a blog, or regularly publish videos to YouTube. If you use content as part of your marketing strategy, then you need a content calendar to keep you focused. Nowadays, every business should be trying to publish content like they're a media outlet. Businesses use multiple channels to publish content from websites, landing pages, and blogs to any number of social media accounts. Modern content publication requires a myriad of complex considerations-all which need to be logged in a content calendar. Magazines and newspapers keep editorial calendars recorded stories, news, or articles that are in progress or ready for publication. In their simplest form, content calendars have been used by publishers for decades. It’s the official record of everything your marketing team puts out into the world. It’s a calendar, yes, but also a source of truth for yourself and your team to know when, how, and where you are publishing content. Simply put, a content calendar is the framework that allows you to put your content strategy into an actionable plan. This blog post takes you through how content calendars work and explores some of the best practices to get the most out of your content calendar. Without a content calendar, you can't effectively put your content strategy into action. The tools help you plan your content strategy and use content to grow your business quickly. Content calendars are your key to organizing content successfully.
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